Founded in 2017, Darwin CX leverages our leadership team’s over 100 years of industry experience to help publishers pivot from traditional business models to a new media model designed to meet the needs of the emerging subscription economy. We put the customer at the heart of the company’s mission of leveraging technology and data to drive customer acquisition and retention.

In 2020 Darwin CX was acquired by a private investor group led by serial entrepreneur Liam Lynch. Darwin CX enables our clients to use cutting edge tools and technology to leverage big data and instantly suggest campaigns based on real-time information, allowing clients to move more quickly and maximize results.

Darwin CX focuses on orchestrating the customer experience across multiple channels through AI and advanced third-party integrations to drive superior outcomes for clients. Our core program is a system that combines a 360° customer intelligence management system with business intelligence functionality across all departments: fulfillment, marketing, customer data, customer service, financials, and detailed reporting.

Liam Lynch

Executive Chairman

Liam has a deep background in finance and operations. He was previously the corporate CFO and Division CEO of the John Gore Organization, which owns and operates the software and ticketing business Broadway.com. He is an experienced investor and operator who has built companies to scale and knows the key drivers to success in entrepreneurship. Liam has invested in seed and growth stage companies in media, e-commerce, software, and AI/machine learning. Liam and his wife have been active philanthropists through their family foundation, that focuses on improving the lives of children and promoting cultural heritage.

Richard Jacobsen

Co-Chairman / Consultant – Darwin CX

Richard is the former president and CEO of Time Warner Retail and Time Inc. Retail. He brings a wealth of experience across multiple channels, including consumer marketing and sales, packaged goods, magazines and books, agency subscription marketing, and inventory management. He is a three-time winner of the Time Inc. President’s Award, and the Frank Herrera Award. During the last four years Richard has been a teaching coach for the sales and marketing program at Montclair State University and continues to do so under Professor Thomas Miller.

Laas Turnbull

CEO & Co-Founder

Laas co-founded Darwin CX in 2017. He brings expertise in leading creative teams and creating winning narratives. He has a talent for spotting trends and changes in business and technology environments. Laas has leveraged his experience into building Darwin CX into a leading company in the subscription services space.

Michael Smith

CTO, Head of Innovation

Michael is a co-founder and the technical lead at Darwin CX. He has a proven track record in architecting and implementing, and customer-centric solutions within successful, ROI-driven, business models. He is experienced in cloud-first application architecture, team leadership, and digital marketing, and is dedicated to optimizing the customer experience. Michael has founded and sold two successful start-ups and worked with an array of clients, including Hockey Canada, the Coaching Association of Canada, Zoomer Media Limited, and the Canadian Tire Corp.

Cat Kiernan


Cat brings two decades of experience with a record of success in providing vision, strategy, and leadership that drives business development and operational growth. In her previous role, Chief of Staff to the CEO at Bauer USA, Cat oversaw strategic business initiatives from development to execution, including acquisitions and divestitures. Working with and on behalf of the CEO, Cat engaged stakeholders to develop strategies and operations for optimized efficiency and productivity. Her specialties include revenue modeling, assessing operational efficiency, and building high-performance teams.

Jonathan Soucy


With a strong background in financial integration of acquisitions, Jon brings extensive experience in financial functions, planning, analysis, and strategic planning in SaaS-based business environments. Jon is focused on defining and measuring KPIs alongside management to drive business growth. Before joining Darwin, Jon held positions as VP of Finance at The John Gore Organization Inc. and Director of Finance at Broadway Across America.

Chris Bedor

General Counsel

Chris joined Darwin in 2021 and has overseen its entry into the U.S. market. His primary role is General Counsel, and he has expanded into risk management, strategic planning, and more. Chris is experienced in complex commercial litigation, commercial and personal lines coverage matters, SMEs, and labor unions.

“With a diverse range of acquisition channels (including more than 60 retail stores), a highly sophisticated renewal matrix, and complex and frequently changing subscription gift offers, Australian Geographic presents a few rather unique challenges. The Darwin system has given us a number of new ways to promote and retain subscriptions and we’re currently outperforming Australian industry benchmarks both in retention and acquisition.”

Cornelia Schulze, COO, Australian Geographic Pty. Ltd.

“The complexity of a subscription business is widely underestimated and not well understood. While the conversion to Darwin required a fundamental change to our business, it has been well worth it.”

Travis Lunau, Director of Marketing, Cottage Life

“Subscriber and membership growth is a key part of our strategy. Kudos to Darwin for committing resources to developing a new platform in a space that hasn't seen innovation on this scale in decades.”

Ken Hunt, EVP & Group Publisher, SJC Media Group

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Contact Us: info@darwin.cx

2323 N. State St. #32

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