Offline channels can be powerful, but the quickest way to boost audience engagement is through digital channels like web and mobile. These channels deliver the added benefits of unlocking new revenue streams, reducing costs, and collecting valuable customer insights that you can turn into customized messaging and offers.
Audiences are becoming increasingly used to the savvy ways that companies are delivering real-time information and value. This means that publishers must work harder to meet these new standards. The easiest way to deliver an Amazon-level customer experience is through online behavioral tracking that lets you learn what your customer likes and how they behave, then turning these valuable insights into personalized and timely digital messages and offers that are sure to resonate.
While search engines like Google are discontinuing the use of third-party data, businesses are being forced to find new ways to identify, track, and reach their customers online. The easiest way for publishers to capture their own, first-party data is by creating compelling opportunities for subscribers (and prospective subscribers) to provide their contact information directly to you through strategic logins.
Publishers can quickly generate new revenue streams by converting free digital content consumers into paying customers. Implementing paywall and content gating tools let you charge for high-quality content, offer various membership or subscription tiers, implement trial periods, gather user feedback, foster a community, offer flexible payment options, implement loyalty programs, and more.
Discover the game-changing benefits of self-serve customer portals for businesses relying on recurring revenue models. From empowering customers and enhancing their experience to streamlining operations and boosting retention rates, these portals are a necessity for long-term success.
Many subscribers are both busy and fickle, but if you can present the right offer at the right time your chance of garnering a positive response can increase significantly. Web and mobile engagements give publishers ample opportunity to learn about your subscribers’ interests and behaviors. These valuable insights can then be used to deliver compelling, real-time offers that you know will appeal to them.
“With a diverse range of acquisition channels (including more than 60 retail stores), a highly sophisticated renewal matrix, and complex and frequently changing subscription gift offers, Australian Geographic presents a few rather unique challenges. The Darwin system has given us a number of new ways to promote and retain subscriptions and we’re currently outperforming Australian industry benchmarks both in retention and acquisition.”
By leveraging Darwin’s ever-growing functionality, ZoomerMedia has seen record growth across all their platforms. As our first-party data increases in value, we are most excited about being able to expand into new lines of business.
The complexity of a subscription business is widely underestimated and not well understood. While the conversion to Darwin required a fundamental change to our business, it has been well worth it.
Subscriber and membership growth is a key part of our strategy. Kudos to Darwin for committing resources to developing a new platform in a space that hasn't seen innovation on this scale in decades.
As we began our data aggregation journey, the issue of data hygiene became increasingly apparent to us, Darwin’s AI-based deduplication capabilities allow us to resolve customer identities, regardless of where the data originates, leaving us with a unified customer profile that we feel confident in. That, in turn, allowed us to launch omnichannel experiences.
Darwin CX keeps its finger on the pulse of all the things that impact your business so you don’t have to. Find out what we’re learning, and how we’re using these insights to transform an industry.
