We are a team of trailblazers doing all the things necessary to ensure that your recurring revenue business runs smoothly, efficiently, and profitably....and we're having a whole lotta fun while we're doing it!
At Darwin CX, we believe in rethinking what’s possible. Darwin CX has grown into the leading consumer engagement platform leveraging real-time data and providing micro services to increase acquisition and retention rates while decreasing fulfillment spend for publishers and membership-based organizations
Under the leadership of Liam Lynch, who envisioned. Darwin CX as a modern SaaS platform, we’ve expanded from 6 pioneering clients in Canada, where Darwin CX was founded, to nearly 200, with operations across Canada, the United States, the United Kingdom, Germany, and Australia. Backed by visionary investors like First Ascent Ventures, Felicitas Global Partners, Metropolitan Partners Group, and the family offices of Mr. Jenkins and Mr. Lynch,
Darwin CX is driven by both bold ideas and practical solutions.What truly sets us apart is our people. From developers creating future-proof technology to strategists delivering actionable insights, our diverse team spans the globe and brings a wealth of expertise to every challenge. Together, we are empowering publishers, membership organizations, and media companies to thrive in today’s fast-changing world.
Every milestone we achieve is a testament to the trust of our clients and the dedication of the talented individuals behind Darwin CX. Together, we’re not just managing subscriptions—we’re shaping the future of how businesses connect with their audiences, one relationship at a time.
We empower our community to create the next generation of customer experience.
We engage individuals in experiences that matter to them by providing a holistic perspective of the customer data.
We learn by doing, aiming to continuously evolve new ways to connect our customers.
We put the customer at the heart of everything we do.
Tom Jenkins, Chair of OpenText and Darwin CX, is a distinguished leader in technology and global affairs. He has held roles as President, CEO, and Chief Strategy Officer at OpenText, where he has been a Director since 1994 and Chair since 1998. Jenkins is a Commissioner of the Tri-Lateral Commission, and a past Chair of the NRC, past Chair of the World Wide Web Foundation, and University of Waterloo Chancellor. An Officer of the Order of Canada, he holds six honorary doctorates and numerous prestigious awards.
Liam has a deep background in finance and operations. He was previously the corporate CFO and Division CEO of the John Gore Organization, which owns and operates the software and ticketing business Broadway.com. He is an experienced investor and operator who has built companies to scale and knows the key drivers to success in entrepreneurship. Liam has invested in seed and growth stage companies in media, e-commerce, software, and AI/machine learning. Liam and his wife have been active philanthropists through their family foundation, that focuses on improving the lives of children and promoting cultural heritage.
Richard is the former president and CEO of Time Warner Retail and Time Inc. Retail. He brings a wealth of experience across multiple channels, including consumer marketing and sales, packaged goods, magazines and books, agency subscription marketing, and inventory management. He is a three-time winner of the Time Inc. President’s Award, and the Frank Herrera Award. During the last four years Richard has been a teaching coach for the sales and marketing program at Montclair State University and continues to do so under Professor Thomas Miller.
Michael is a co-founder and the technical lead at Darwin CX. He has a proven track record in architecting and implementing, and customer-centric solutions within successful, ROI-driven, business models. He is experienced in cloud-first application architecture, team leadership, and digital marketing, and is dedicated to optimizing the customer experience. Michael has founded and sold two successful start-ups and worked with an array of clients, including Hockey Canada, the Coaching Association of Canada, Zoomer Media Limited, and the Canadian Tire Corp.
Cat brings two decades of experience with a record of success in providing vision, strategy, and leadership that drives business development and operational growth. In her previous role, Chief of Staff to the CEO at Bauer USA, Cat oversaw strategic business initiatives from development to execution, including acquisitions and divestitures. Working with and on behalf of the CEO, Cat engaged stakeholders to develop strategies and operations for optimized efficiency and productivity. Her specialties include revenue modeling, assessing operational efficiency, and building high-performance teams.
Cary Zel is the President of Darwin CX, bringing a wealth of experience as a senior entrepreneurial leader and marketing executive. He has a proven track record in steering business development and client success, with previous roles including Executive Vice President at PWX Solutions and co-founder and President of ProCirc. Cary’s extensive industry experience also spans senior marketing positions at Time Inc., Scientific American, and Art & Antiques Magazine.
With a strong background in financial integration of acquisitions, Jon brings extensive experience in financial functions, planning, analysis, and strategic planning in SaaS-based business environments. Jon is focused on defining and measuring KPIs alongside management to drive business growth. Before joining Darwin, Jon held positions as VP of Finance at The John Gore Organization Inc. and Director of Finance at Broadway Across America.
Chris joined Darwin in 2021 and has overseen its entry into the U.S. market. His primary role is General Counsel, and he has expanded into risk management, strategic planning, and more. Chris is experienced in complex commercial litigation, commercial and personal lines coverage matters, SMEs, and labor unions.
Erin Christopher, VP of Marketing at Darwin CX, is a senior digital marketer devoted to crafting personalized, engaging customer experiences. A passionate leader promoting growth, creativity, and collaboration, Erin remains at the digital forefront. With agency and client-side expertise spanning SaaS, Healthcare, Education, Real Estate, Automotive, and Manufacturing, Erin has a history of scaling companies and securing triple-digit investments, making a substantial impact in digital marketing.
We have engaged the titans of the publishing industry to join our board to provide product feedback, market insights and to build the Darwin CX brand.
Our board will serve as a compass, providing crucial direction and guidance to help Darwin chart a course towards excellence and sustained success. This group of accomplished individuals brings a wealth of knowledge, experience, and expertise to the table, making them invaluable assets to any venture. Our advisors meet quarterly with our executive team to review Darwin’s, product, operations and go to market strategy to provide insights that create efficiencies for our team and value for our customers.
Their collective wisdom and experience illuminate our path, helping us navigate challenges and seize opportunities with confidence and foresight.
As a SaaS-based platform, you can usually find Darwin CX in the cloud (with your customer data). If you'd prefer to connect with us on terra firma, try reaching us at our headquarters in Toronto, Canada.
Toronto, ON
contact@darwin.cx
