The top 10 things
1.Does your team accept requests for custom work?
Darwin is a software-as-a-service platform, meaning that as new features and functionality are added, every client gets access to them as part of their monthly subscription fee. Our motto: The greatest good for the greatest number. Still, if you’re desperately in need of something bespoke, we promise not to bite.
2.I love the call center I’m currently using. Can I stick with them if I move our customers onto the Darwin platform?
Every call center can use Darwin’s customer care app because it’s web-based. Entitlements ensure that you can control who has access to different features and functionality.
3.It’s great that all the reporting is real-time and web-based, but what if the folks in finance need to manipulate the data?
Every circulation, finance, and custom report in the Darwin system is downloadable into a CSV file with the click of a button. Easy peasy.
4.Can I configure my own marketing campaigns and e-commerce pages with Darwin?
Yes — and not only that, Darwin allows you to clone existing campaigns if you want to make small changes to do A/B testing. It also has a built-in image library.
5.Does Darwin support different kinds of paywalls?
Because Darwin was built to connect with other best-in-breed technology tools, the answer is a resounding yes! If you’re looking for something relatively simple, Darwin comes with its own Wordpress paywall plug-in.
6.We sell merch through a third-party vendor. Will Darwin capture that at the customer record level?
Darwin can both record the transaction and attach it to the customer record and help manage the supply of inventory on the fulfillment side thanks to bi-directional webhooks and APIs. We currently have clients on both Shopify and WooCommerce.
7.We’re paying tons because people keep calling and writing in to make changes to their account. Can customers manage their own preferences on the Darwin platform?
Part of our platform is a robust and, if we do say so ourselves, amazing-looking self-serve portal. Customers can do any number of things, from changing their subscription preferences to managing their privacy settings. It’s also a great place to upsell.
8.One of our businesses accepts charitable donations. Can Darwin manage this?
And what about sending out charitable donation tax receipts? Yes and yes. And here’s the rub: Customer, themselves, can download taxable donation receipts in their self-serve portal.
9.We often sell a membership and a printed product bundled together. Can Darwin handle that?
Darwin was originally built to sell a bundle of products that earn revenue differently—say, a magazine subscription and a yearly membership—and account for the earned and deferred correctly on the back end. That’s why the folks in finance love us.
10.My team is too busy to dive deeply into data to look for trends. Do you offer any managed services like, say, renewals analysis?
We absolutely do. And while we’re on the topic of analysis, we should point out that an important part of the Darwin roadmap is to inject useful applications of AI wherever possible. One example is our alerts system, which triggers a message on the dashboard of the client app when a campaign is either over- or under-performing. And for renewals, specifically? We see a day in the not-too-distant future when a renewal cadence for each individual customer will be entirely driven by AI. Neat, huh?